The EAN™ Program — Equipment Asset Network
Equipment ownership, unlocked by connectivity.
Our fleet management platform connects every machine in our rental fleet, and this connection enables a new type of fleet ownership. In the EAN Program, participants purchase machines that Pride One rents and services across its network. Owners can monitor location, utilization, health, and maintenance through the platform. The owner receives a variable lease payment, calculated as a percentage of the rental revenue generated by those machines.
What is EAN?
The EAN Program — Equipment Asset Network allows direct ownership of a real physical asset. Pride One purchases construction equipment at market-leading prices from top manufacturers and integrates them into its rental fleet. The participant acquires the equipment and enters into a lease agreement with Pride One, receiving a variable payment calculated as a percentage of the rental revenue generated by the equipment. Operationally, nothing changes: Pride One rents, services, and maintains the equipment exactly like the rest of its fleet, on the same fleet management platform and service network. For the customer on the job site, everything is Pride One equipment. And for owners, this opens access to an asset class previously unavailable, enabled by the connectivity that the platform offers.
How It Works
From acquisition to payout
- Step 1
Source
Pride One purchases equipment at scale from leading manufacturers.
- Step 2
Deploy
Equipment enters Pride One’s rental fleet, connects to our fleet management network, and begins generating rental revenue.
- Step 3
Own
A participant acquires this equipment and enters into a fixed-term lease agreement.
- Step 4
Operate
The equipment is dispatched, serviced, and maintained by teams on the same fleet management platform as Pride One-owned equipment.
- Step 5
Share
Monthly, the owner receives a variable lease payment, calculated as a percentage of the rental revenue generated by the equipment.
- Step 6
End of Term
The owner has options, depending on lease terms, to retain or sell their equipment, or to hire Pride One or a third party to remarket or liquidate the equipment on their behalf.
The Platform
Every machine, on our platform
Each unit in the EAN Program is managed on Pride One’s fleet management platform—the same system the company uses to manage its own equipment daily. Through the platform, the owner maintains a real-time view of each machine they own.
Location and Utilization
Shows the location and status of each machine in real time.
Health and Maintenance
Continuous health monitoring and scheduled preventive services.
Access Control
Machines with keypads restrict access so only trained, authorized operators can run them.
Guarantees
What Pride One guarantees and what it does not. Pride One guarantees what it controls as an operator. It does not guarantee what the market determines, such as rental demand or resale value.
Guaranteed
Rented like the rest of the fleet
EAN Program equipment is offered for rent exactly the same way as Pride One-owned equipment. Rentals are assigned based on supply and demand, never based on who owns the asset.
Maintained to fleet standards
Pride One services and maintains EAN Program equipment to the same quality standard as its own equipment.
Live visibility on the platform
The owner views the same real-time data about their equipment that Pride One uses to manage it.
Monthly payment
The lease payment, calculated as a percentage of rental revenue, is paid to the owner monthly.
Payout based on billed revenue
Rental value is calculated based on revenue billed to the customer, not the amount collected. Pride One assumes the collection risk, not the owner.
Not Guaranteed
No minimum payments
The lease value is calculated based on revenue generated by renting the equipment. If the equipment is not rented, there is no payment.
No utilization guarantees
Utilization depends on customer demand and is not guaranteed.
No guaranteed end-of-term value
Pride One does not guarantee equipment value at lease expiration. Residual value risk belongs to the owner.
No buyout guarantee
Pride One can help sell the equipment at the end of the term and may hold rights of first offer and first refusal at a value determined by a third-party appraisal, but has no obligation to do so.
Operational Details
Maintenance Standards
Pride One performs maintenance and technical service as per the lease agreement for a fixed fee, following the same standard applied to its entire rental fleet, in compliance with standard equipment rental industry practices. Maintenance data and service history are available for the owner to view and monitor via the platform.
Rate and Payout Flexibility
Monthly lease values are variable and depend on equipment rental time and current rental rates; payments may vary from period to period, and there is no guarantee of a minimum or fixed value for the entire program. Rental rates are not uniform across all rentals and vary based on factors like customer, rental duration, geographic location, and market demand, as is common in the equipment rental industry; these rates are not determined based on the ownership of any specific unit.
Fleet Agnosticism
Pride One does not guarantee that any specific unit will be rented. Which machines are rented and when depends on operational, logistical, and market conditions; Pride One operates the fleet independently of ownership and does not prioritize its own equipment over EAN Program equipment, but the rental of any individual unit cannot be guaranteed.
Typical Participants
The EAN Program is designed for a broad range of participants, from high-net-worth individuals to institutions. Participation is subject to eligibility criteria.
High-Net-Worth Individuals
Owners seeking direct ownership of a tangible, revenue-generating asset within a managed fleet.
Family Offices
Offices diversifying into a real physical asset class with professional operation and reporting.
Institutions
Institutions seeking exposure to the equipment rental sector through a structured ownership program.
The Details — Frequently Asked Questions
Important Notice
This page is for informational purposes only. It does not constitute an offer to sell, or a solicitation of an offer to buy, any security. Participation in the EAN Program is subject to eligibility criteria and a definitive lease agreement. Pride One does not provide tax, legal, or financial advice. Prospective owners should consult their own qualified advisors.